Don’t let the price of Taylor Swift’s viral “TNT” bracelet get you down.
On February 1,the jewelry designer behind Travis Kelce’s and Taylor Swift’s his-and-her diamond tennis bracelets announced a new, more affordable version of the look. According to the Wove website, the original customizable bracelets start at $5,680, though diamond lettering brings the cost to $6,060.
Now, a new version of the design featuring a “paperlink” chain will start at $290 for sterling silver, increasing to $1,030 for yellow, white, or rose gold. Of course, if you’re looking for diamond lettering à la Swift, expect to pay an additional fee. Oh, and by the way, Wove also sells a heart-hands bracelet for $550.
“Still shooketh that the QUEEN herself wore a bracelet that I designed,” pro golfer Michelle Wie West, who collaborated with Wove on the design, captioned her Instagram Reel announcement. “We are so grateful for everyone’s support, so we did something special for ya! So excited to introduce the paperlink version of our friendship bracelet. It’s so cute, I love it and I hope you do too. It comes in sterling silver, white gold, yellow gold, and rose gold. You can add 1-4 letters on it and make something special for you and your friends! ????????”
Travis Kelce has no qualms with more people grabbing their own fancy friendship bracelets, commenting on the video with two raised-hand and fire emoji. The man sure loves this emoj combo.
Travis Kelce comments “????????????????????????” on Michelle Wie West’s Instagram post. Instagram/@michellewiewest
This seems to confirm the brand’s recent claims that Kelce gifted the bracelet to Swift, who was photographed in the piece during the Chiefs vs. Ravens game on January 28. “As much as we would love to take credit for the ‘TNT’ nickname, that was all Travis,” one Wove employee said in a TikTok video
This gift is particularly special, considering the origins of Traylor’s relationship, which started after Kelce discussed her Eras Tour concert on his New Heights podcast in July 2023. During the episode he revealed he tried to give her a friendship bracelet with his number on it, but was unsuccessful. Swift later told Time that she thought his shout-out was “metal as hell.”
But the story actually goes further back than that. Earlier that same summer, Kelce made friendship bracelets for the NFL tight ends that took part in his three-day summer program, Tight End University. “I thought, What better way to welcome the guys than with friendship bracelets?” Kelce said in the NFL Canada TikTok post. “Take a page out of Taylor Swift’s book.”
In the words of Taylor Swift, “That’s how you get the girl.”
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