Just like Us, Fazit founders Aliett Buttelman and Nina LaBruna are still not over Taylor Swift wearing their glitter freckles at a recent Kansas City Chiefs game.
After Swift, 34, donned the sparkly flecks while cheering on boyfriend Travis Kelce last month, Swifties have been going wild for the temporary tattoos — with no drop in sales in sight.
“Sales haven’t slowed down at all,” Buttelman, 28, exclusively told Us Weekly on Thursday, November 21. “It’s been incredible to see the continued demand.”
LaBruna, 28, added that their team was prepared for the boom, “so we never ran out of stock on our website.” To keep up with the demand in sales — thanks to Swift — our team has grown significantly, and we’re gearing up to launch in major retailers within the next month or two. It’s been a whirlwind!”
On top of their sales increasing, Buttelman and LaBruna have seen more celebrities and fans sporting their product while out and about. “We got to attend the Eras Tour, and honestly, it felt like one in four people there was wearing our glitter freckles,” LaBruna gushed to Us, noting they’re still “freaking out” about Swift herself sporting the specks. “Seeing so many people rocking something we created — it’s surreal and so emotional.”
LaBruna added that stars including Rita Ora and K-Pop star Lisa from BlackPink have also been spotted sporting the glistening makeup.
If the co-founders could pick the next celebrity to wear the flecks, Simone Biles would be their “hands down” be their choice. “Whether she’s tumbling in them or wearing our orange patches to support her husband from the sidelines, that would be such a dream moment,” Buttelman told Us.
While the LaBruna and Buttelman have seen the freckles at concerts and football games, they also gave Us major inspiration on how to style the accessory for the holidays.
“The silver, gold or red patches are perfect for instantly elevating a holiday look,” Buttelman explained, suggesting fans “pair them with a bold red lip and a sharp winged eyeliner for a super festive vibe!”
