21 Savage Expands Into Fashion World With RtA Capsule Collection
21 Savage is making a splash in the fashion world with his latest collaboration. The Savage Mode rapper has teamed up with RtA (Road To Awe) for a RtA x Savage collection inspired by his upcoming album.
The capsule is now available at the RtA and Saks Fifth Avenue websites as well as in-store locations. Prices on the garments range from $225 to $455.
The pieces include an array of luxury t-shirts, denim button-downs, jeans and more that play off the theme of duality “Friend vs Enemy.”
View this post on Instagram
View this post on Instagram
“I’ve always been into fashion on a luxury level. It’s lit,” 21 told Complex. “This time I got to link with RtA to co-design denim with custom accents that fit my aesthetic.
“We tapped into my music with phrases and the dagger symbol—almost like dropping album merch but in an elevated space. As an artist, I respect the fashion world. I’m into collaborating on a mutual vision.”
21 hosted a launch party for the collection on Thursday (October 6) at the Saks Fifth Avenue location in Atlanta.
View this post on Instagram
RtA CEO David Rimokh is a fan of 21 Savage and explained that the collection is far ahead of the quality when it comes to typical artist tour merchandise.
“With our aesthetic and expertise, we were able to facilitate his vision of elevating his footing in the fashion world,” he said. “Savage’s upcoming album plays on the duality of friend and enemy.”
“As a brand we are big on duality and contrast. ‘Accepting the past to be present in my future.’ This phrase from Savage resonates with our brand ethos, as we use the growth from our past experiences to propel us along our journey.”
He continued of the brand alignment with 21: “This further accentuates our strive in making progress and bettering our individual self. We are thrilled to launch our first capsule together.”
[via]
