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Taylor Swift Reveals She Did Her Own Hair, Makeup and Styling for the Folklore Album Cover

PHOTO: OCTAVIO JONES/TAS23/GETTY IMAGES

The pop star opened up to fans about creating the Grammy-winning record during the COVID-19 lockdown on the Eras Tour

Taylor Swift pretty much pulled off Folklore as a one-woman show, or at least that was the case when it came to styling herself for the album cover.

The hitmaker, 34, reflected on how her eighth studio album came together during the COVID-19 pandemic during her second Eras Tour show in Hamburg, Germany on July 24.

While setting up for her Folklore set on stage during the concert, which coincided with the four-year anniversary of the record, Swift revealed she did her own hair, makeup and styling for the album shoot.

That’s right. Those cottage-core looks and intricate plaited space buns were the pop star’s doing.

“You can’t have hair and makeup. You can’t have wardrobe. You just have to do it yourself,” said Swift in a fan-captured video shared to TikTok.

“So, I called my friend who has some woods behind her house and was like ‘Can I take some pictures in your forest.’ She said yes. I ordered all these night gowns online and brought them and did my own hair and makeup and just was like, ‘I guess I’ll braid it, I don’t know.'”

 

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A post shared by Taylor Swift (@taylorswift)

Swift also reflected on how she and her team, which included producers Jack Antonoff and Aaron Dessner, were able to make music while they were in lockdown.

“Making an album is usually such a collaborative situation. You usually get lots of people together, you usually get to play all these new songs for your friends or your band and you get to be in the same room with the people you’re writing or producing with. All of that went away during the pandemic,” she shared, adding that she recorded songs with Antonoff and Dessner on the phone.

“It was such a challenge for us as creators, but it was so fulfilling.”

 

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Since its release in 2020, Folklore — which houses tracks like “August,” “Cardigan,” “Exile,” and “Betty” (the latter named in part after Blake Lively and Ryan Reynolds’ third daughter) — has touched many.

“The way you guys embraced this album and the storytelling on this album has just warmed my heart, I’m so appreciative of it and thank you for making this album for what it was,” Swift said during her show.

Taylor Swift takes homes album of the year for “Folklore” at the 2021 Grammys. JAY L. CLENDENIN / LOS ANGELES TIMES VIA GETTY

The project won album of the year at the 2021 Grammys, beating out Jhené Aiko, Black Pumas, Coldplay, Jacob Collier, HAIM, Dua Lipa and Post Malone. Of course, she accepted her award in a very Folklore-coded Oscar de la Renta mini dress embellished with flower appliqués and blush pink heels.

Not only did she make history as the first and only woman solo artist to win in the category three times, but she also tied with Frank Sinatra, Stevie Wonder and Paul Simon for the most album of the year wins.

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