Mobile commerce has truly become a global phenomenon with the advent of KiKUU, a China-based discovery commerce B2C marketplace App. Only one year after launching, this dark horse quietly but quickly became the largest China-Africa cross-border e-commerce platform, accumulating nearly 200,000 users and more than 20,000 daily orders across 6 African markets. KiKUU saw opportunities in Africa when others saw pitfalls. …