Man with MS Spends $12K to Be Gene Simmons’ Roadie with Son: ‘I’ll Die Happy Gene Simmons found two fans to take him up on his more than $12,000 offer. In a New York Times story published on Monday, May 12, it was revealed that Dwayne Rosado, a retired corrections sergeant and his son Zach Rosado, paid $12,495 for “The …