Russ proves that owning your own masters is not only ideal, but feasible.
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“First platinum plaque on my Tunecore,” writes Russ. “There’s still money in selling music. You just have to own it.” Say what you will about the man, but he speaks the truth in this instance. With tools like TuneCore at your disposal, it’s easier than ever to retain possessions of your own masters. It’s becoming an increasingly accepted reality that anything other than full ownership will likely lead to some hurdles down the road. Do your due dilly.
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