Kim Kardashian’s boyfriend Pete Davidson said he had a ‘hot date’ in his first commercial for Manscaped’s groin groomer, which dropped Monday.
In the 30-second spot, the 28-year-old comedian said he’d been using the $84.99 ‘Lawn Mower 4.0’ pubic hair trimmer ‘long enough to where I think it’s time we went into business together.’
Pete – whose ex-fiancée Ariana Grande claimed he was ’10 inches’ – signed a four-year deal to become the six-year-old company’s brand partner, shareholder, and new face (‘among other parts’).
Davidson showcased his heavily-tattooed chest while clad in a black silk robe as he tried out different taglines for Manscaped.
‘Surprise your girlfriend!’ the SNL alum exclaimed.
‘Let’s show them how hairless we could be, boys.’
Pete also declared: ‘Presentation matters! Don’t make me get specific because I will. Shave your d***. Shave it, baby.’
As of press time, over 68K people have viewed Davidson’s raunchy commercial on YouTube, which was directed by Nate Williams.
‘Pete is the perfect brand partner for Manscaped. Both his sense of humor and sense of self closely fit our brand voice and values,’ Manscaped CEO Paul Tran said in a statement.
‘One of those core values is to not take ourselves too seriously; it makes our brand approachable and allows for authentic connections with our fans. We’re so fortunate to work with Pete who is incredibly talented and has a natural ability to connect with men and women all over the world in a similar fashion.’
The Staten Island native’s prior celebrity endorsements include H&M, Hellmann’s, and Glaceau Smartwater.
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