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Industry Players Caution New Tourism Minister

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IT is no secret what stakeholders in the creative arts industry are demanding when it comes to what must be done for the sector and former Tourism, Arts and Culture Minister, Madam Catherine Afeku, felt the heat.

Last Friday, March 1, 2019, the President removed Madam Afeku from office in a surprise reshuffle, replacing her with Madam Barbara Oteng-Gyasi, who was the Deputy Minister for Lands and Natural Resources.

And even before she is vetted to take office, players in the industry are already putting in their two cents on what they expect from her.

Some of the stakeholders Showbiz spoke with on Tuesday said they were expecting the incoming minister to be proactive and not engage in talkshops.

Highlife artiste, Rex Omar, who is also the Chairman of the Ghana Music Rights Organisation (GHAMRO), said the NPP made a lot of promises during the 2016 elections and he expected Madam Oteng Gyasi to lead the way in fulfilling them.

“I hope she will do something better and different which I doubt anyway because government reshuffling ministers doesn’t really change anything. The real change starts from the executive and what they really want to do.

“All I want to see is that they implement what they promised like the Creative Arts Fund, the Copyright Court which I think the former Minister started working on but most importantly, they should build the theatres they promised. At least, they should be able to build one in Kumasi before 2020 elections,” he said.

His position was supported by artiste manager and CEO of Media Excel, Kwesi Ernest, who said he had had enough of English language lessons from the former Minister, Madam Catherine Afeku, and expected more work to be done now that there was a new person in charge.

“My expectations are very simple because I want an action oriented approach to facilitate passage of the Creative Arts Bill, Film Bill and any other bill required for the growth of the creative arts industry.

“Again, she should help to quickly facilitate the establishment of the Creative Arts Fund to allow stakeholders access funding for operations to re-energise the sector. Currently, the sector is down due to financial problems which is not helping the initiation of good projects.

“So obviously, this is not the time for plenty English because we’ve had enough of English Language lessons from Catherine Afeku and we don’t need more. It should just be action, action and action,” he stated.

With a myriad of problems bedevilling the creative arts industry, renowned sound engineer, Fred Kyei Mensah, popularly known as Fredyma, said it would be important for the incoming minster to have a meeting with stakeholders where she could outline her plans and vision for the industry.

“The new minister should be well briefed by the outgoing minister to tap into her experience. She should be able to identify the loopholes, the income generating areas, new territories, and seek advice from industry professionals like some of us.

“She should take steps to immediately upgrade the already existing tourist sites, which are dilapidated, to modern standards. Tourism, cultural and arts clubs in our various institutions should be promoted.

“She should urge the government to enforce the entertainment policy on hotel establishments in the country as well as constant training for hotel staff and managers,” he stated.

Former Public Relations Officer of the Film Producers Association of Ghana (FIPAG), Ola Michael said, there was limited time for the new minister to initiate other policies and entreated her to just implement the good ideas already in place.

“The NPP government has less than two years and it wouldn’t be ideal to make changes that would invite a new beginning. She should also allow Ghana Tourism Authority to function and pay particular attention to the culture and creative industries,” he said.

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Young Blackboi Amg Napiboi

Young Blackboi Amg Napiboi is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. Notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are EL, Eshun, Kula, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs).

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