Billboard allegedly axed 100,000 sales from DJ Khaled’s numbers.
A bundle deal was offered with the downloads in an effort to drive sales. Father of Asahd was bundled with nutritional supplements, a promotion that Billboard approved. With each purchase, customers were able to receive a digital download of the record. Although it’s unorthodox, the download still counted as a record sale…until Billboard said no.
Khaled wasn’t the only one bundling his way to the top, as Tyler used the method for IGOR, as well. He offered digital downloads of the album with purchases of shirts and posters. The Blast reports that issues arose when Billboard stated they didn’t “approve the copy” of Khaled’s promotion. So, while they did approve that he could use supplements to bundle, they weren’t made aware of the final offer. If Khaled’s bundles would have been counted, he reportedly would have had a number one record on his hands.
It’s also reported that while Khaled did have an impassioned conversation with record executives, there was no temper tantrum thrown.
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